Musician | Fashion Executive | Founder
Advisor, Good to Great Partners

Andy Hilfiger, brother of Tommy Hilfiger, is an American fashion executive, designer and musician who has spent four decades uniting fashion and music. At Tommy Hilfiger USA, he created the brand’s celebrity and music division and founded its multimillion-dollar accessories business. He is widely regarded as a pioneer of influencer marketing: after he dressed Snoop Dogg for his 1994 Saturday Night Live performance, the Tommy rugby shirt sold out overnight. His partnerships with Aaliyah, Usher, Beyoncé and Sean Combs made the brand a 1990s icon. He co-founded Sweetface Fashion with Jennifer Lopez and launched Andrew Charles with Aerosmith’s Steven Tyler.

Founder & Managing Partner,
Good to Great Partners

Masrur is an international business and marketing professional, consultant and cross-border collaboration expert with over a decade in business strategy and sustainability. He founded Good to Great Partners and hosts the Good to Great Podcast. As Country Coordinator of Fashion Revolution Bangladesh, he pioneered the first Bangladesh–Nigeria Cross-National Virtual Exchange and Design Competition. At Fashion Revolution’s Asia Regional Strategy Meeting in Manila, Philippines, he helped shape the movement’s 10-year global strategy. A U.S. Department of State exchange alumnus, he has worked with BRAC-Aarong, Beximco Group, Epyllion Group and Apex Footwear, specializing in international business development, e-commerce and marketing strategy.

Associate Professor at Department of Marketing and International Business, North South University
Advisor, Good to Great Partners

Tareq Mahbub, PhD, is an Associate Professor of Business at North South University and an international business scholar specializing in foreign direct investment, renewable energy and intellectual property rights. He holds a PhD in Management from Asian Institute of Technology and an MBA in International Business from Carleton University. He previously taught at Sakarya University in Türkiye, Kwantlen Polytechnic University in Canada and BRAC University, and chaired the International Business Department at Independent University, Bangladesh. Earlier, he spent a decade at Square Pharmaceuticals, opening five new export markets. His research appears in Elsevier, Emerald and Taylor & Francis journals.

Senior Program Lead, Venture Cafe Tokyo, Japan
Advisor, Good to Great Partners

Yume Towhida is an innovation ecosystem builder and branding and storytelling strategist based in Tokyo. She is Program Senior Lead at Venture Café Tokyo, Community Manager at Tokyo Innovation Base, and Co-Host of the Good to Great Podcast. Before moving to Japan, she spent over a decade in Bangladesh’s advertising industry, primarily at GREY (WPP), where she rose to Account Director and Business Lead for major brands. She served on the Grand Jury of the Digital Marketing Award and Commward. She holds a Global MBA in Innovation Management from Hosei University and a full-stack development diploma from Le Wagon Tokyo.